Blue ocean strategy - summary and examples 1 blue ocean strategy how to create uncontested market space and make the competition irrelevant facilitators : yip khai biau ([email protected]) & lieu yoke sun group/ presentation title agilent restricted date ##, 200x 2 blue ocean strategy. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition this strategy revolves around searching for a business in which very few firms. This article explains what the blue ocean strategy is and how it can become a game changer for businesses stuck in stagnating markets this article uses examples from the real world to discuss the specifics of the blue ocean strategy the key theme in this article is that when businesses are faced with a choice of battling. In this article, we will look at what is a blue ocean strategy, how to apply the blue ocean strategy to your business and examples of its application.
According to the authors, the theory is “based on a study of 150 strategic moves, spanning more than 100 years and 30 industries” the book itself provides myriad examples of companies successfully benefiting from the concepts inherent in blue ocean strategy, such as cirque du soleil, ford, apple, and. An uber for this, an uber for that you name it, these startups have been launched, and most of them have vanished uber is a great example of the difference between red ocean and blue ocean strategy, as defined by authors renée mauborgne and w chan kim in their book “blue ocean strategy. For example, photo apps with filters compete using the red ocean strategy, that's why the next instagram is hardly possible but uber managed to create a blue ocean market when it first appeared a blue ocean is created by introducing value innovation, a new useful product that is based on the resources. Understand how to utilize a blue ocean strategy by by creating an entirely new market space or by pushing the boundaries of an existing market another example is ebay, which successfully created its own blue ocean with an online auction marketplace that's accessible to any member of the public.
Download the blue ocean strategy summary pdf click the link above to read the key concepts and everything you want to know about the blue ocean strategy in less than 5 minutes in this easy to read summary read now & download. What is the the blue ocean strategy and how can you create a strategy canvas telefónica open future_ shows you how to stand out from the competition.
Our blue ocean strategy is education the creators of blue oceans, as outlined in blue ocean strategy, implement a differentiated strategic vision value innovation is the cornerstone of blue ocean strategy value innovation requires a different competitive mindset and a commitment to identifying new opportunities that. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive the blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries rather than finding ways to compete with com.
Browse a selection of examples and case studies of blue ocean strategic moves from a variety of different industries and sectors. Blue ocean strategy (bos) put forward a new approach which talks about an environment with absolutely zero competition rather than competing in an existing and highly competitive market, create a space where you enjoy hundred percent monopoly chan kim and renee mauborgne derived the term. Blue ocean strategy: w chan kim, renee mauborgne: 0001591396190: books - amazonca using dozens of examples-from southwest airlines and the cirque du soleil to curves and starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans they urge. Pursuing a blue ocean strategy is the only way to make your blog stand out form the competition for that there is nothing better than something called the 'blue ocean strategy' software company panic is also a great example of a blue ocean blog that uses design as their distinguishing factor.
The logic behind blue ocean strategy is counterintuitive: • it's not about technology innovation blue oceans seldom result from technological innovation often, the underlying technol- ogy already exists—and blue ocean cre- ators link it to what buyers value compaq, for example, used existing technologies to create its. The strategy aims to capture new demand, and to make competition irrelevant by introducing a product with superior features it helps the company in make huge profits as the product can be priced a little steep because of its unique features let's understand blue ocean strategy with the help of an example apple ventured. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years the research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere.
Mauborgne and kim cite cirque du soleil as a prominent example of blue ocean strategy at its inception in 1984, cirque faced a gauntlet of seemingly insurmountable hurdles the circus business was (and still is) in decline, with alternative forms of entertainment, such as tv, sporting events and video,. Blue ocean strategy and service innovation, an interview with the marketing manager of schindler italia the blue ocean approach is based on the for example, the belief that it is only a price matter, or that markets fail to perceive the value offered by a company during brainstorming phase, we started “thinking like. Here we talk about creating new market space instead of selecting a market, as blue ocean strategists set out to reconstruct market boundaries across conventional boundaries of competition rather than letting an existing market structure confine their strategic choices consider the example of [yellow tail.
Blue ocean strategy: how to create uncontested market space and make competition irrelevant [w chan kim, renee mauborgne] on amazoncom using dozens of examples-from southwest airlines and the cirque du soleil to curves and starbucks-they present the tools and frameworks they've developed specifically. Coined by professors w chan kim and renee mauborgne in their book blue ocean strategy: how to create uncontested market space and the make ford and apple are two examples of leading companies that created their own blue oceans by pursuing high product differentiation at a low cost, which raised the cost of. Blue ocean strategy – in case you have not come across the concept before – is based on the idea that most organizations within any field or industry compete on the same basic factors price and features, for example, tend to be common ones as a result, everyone tends to look the same over time, and everyone competes.