But the vibrant environmental factors and fierce competition is making it imperative to understand the dynamics of consumer durable market market survival depends on consumer satisfaction consumer satisfaction depends on their perception and brand preference of particular brand 6 brands of consumer durables are. India is the second largest consumer market in the world the indian consumer profile has been developed and changed in terms of education, income, occupation, and reference group and media habits there is a shift in consumer brand preference for durables products for the past decade with the influx. Their brand usage and recall rate is comparable to their counterparts in the urban areas banumathy, s and hemameena, m (2006) studied on brand preference of soft drinks in rural tamil nadu by using garrets ranking technique, to rank factors influencing the soft drinks preferred by rural consumer they found that, the. Viii 26 what are the factors to be considered before purchasing a particular brand slno factors tv washing machine refrigerator ac 1 price influence 2 iii brand preference 27 which brands do you buy in your family brands television washing machine refrigerator air - conditioner 1 2.
The purpose of this paper is to examine the indian consumers' decision making regarding consumer durable goods ie, split air-conditioner on the basis of several factors like brand equity, price, advertisement type, celebrity, country-of- origin under multi cue situation in this study, firstly the evaluation is made about the. Brand-owners and retailers have implemented schemes such as customer loyalty cards to attract consumers and retain them (aneja, 1996) hence, indian consumers what factors affect indian consumers' choice of brands across certain product consumer durables account for only 84 percent of the total expenditure. Key words: intergenerational influences, igi, brand, consumables, durables, consumer behaviour 1 introduction the major objective of this research is to measure the underlying structure of intergenerational influences (igi) on brand preferences for two generations in the same family for consumable products and.
Personal computers purchase decision process mostly based on product factors and marketing factors therefore, it is very significant for marketers and manufacturers to recognize the nature of consumer buying behavior on personal computers, so that they can build up successful marketing strategies to increase market. Enhancing from the consumers' behaviour has a greater degree of similarity behavioral problems relating to the consumer durables use of durable brought out many significant changes in the tastes and preferences of ultimate consumers in recent years respondents are agreed with the factor of “brand preference.
Analyzing the factors that determine consumer preferences helps businesses target their products towards specific consumer groups, develop new products and identify why some products are more advertising plays an important role in consumer preference, especially for non-durable goods such as food or magazines. This study aims at discussing the cognitive factors that determine brand preference among consumers based on empirical research brand attributes including corporate pirt factors of brand personality develop interrelationship city and buying product brands in the consumer goods (15) and consumer durables (9.
Strong influence on consumers' brand evaluations and consumers prefer to use coo as a factor to make decisions awareness it may be for the reason that the consumers often associate durable brand's quality with the image of the origin country generally consumers are familiar with countries with good image and. The indian consumer market with 12 billion people, a huge middle class & the 3rd favourite destination for investments is one of the largest consumer markets g. Groups, life style, brand awareness, factors influencing, buying motives, effectiveness of promotional plans on the purchase decision in respect of select five durable products - television, washing machine, refrigerator mixer and fan the results of the study revealed that majority of the consumers purchased the television.
In this research i have study about the factors that effect the consumer buying preferences in the consumer durables mainly electronicsthe important factors are promotion,brand loyality,features,price,after sale service like guarantee, warrantyetc 22 industry size, growth, trends: the consumer durables market in india was. For an intensive empirical survey of the various factors influencing the buyer's behaviour on consumer durables in bijapur district (karnataka state) selvakumar, m and jegatheesan, k 11 (2012) have written a paper on “brand preference: a study with reference to washing machines”, explains that washing machine is. Shopper decision making in three stages of the buying decision process – introduction influencing and decision making in respect of certain consumer durables the results of the study indicate that while advertising plays a predominant role during the introduction stage, in introducing the brand to the consumer, family.
Many mncs have been successful in creating brand awareness and a favorable image among the local consumers in recent years, the surging consumer power in china has caught the attention of manufacturers of durable and nondurable goods. Perceived quality of a selected consumer non-durable product influenced by a number of factors, which lead them to select a particular brand in preference to others in this study ten attributes are considered as important cues, which lead consumer to select a particular brand of soft drink this study examines products. Reference groups, life style, brand awareness, factors influencing, buying motives, effectiveness of promotional plans on the purchase decision in respect of select five durable products - television washing machine, refrigerator, mixer and fan the results of the study revealed that majority of the consumers purchased the. Even assuming conservative gdp increases of 6% to 7% a year, we expect consumption expenditures to rise by a factor of three to reach $4 trillion by lifestyle considerations and the need to “keep pace” than on the need for functional necessities, especially in such categories as consumer durables and.