Factors that customer takes into consideration when purchasing online, yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors this paper uses quantitate research in term of survey to analyze the consumer`s attitudes towards the web. Consumer's online buying behaviour and if the online retailers make aware themselves about these factors they can further develop their prospects and converts potential customers into active ones in this research paper an effort has been made to find out the perceived risks of indian customers with reference to online. Social influence brand image previous experience of shopping online and attitude towards e-word of paper classification: research paper research gap many studies in the past have evaluated the behaviour of online consumers however, most of these studies followed a similar set of constructs identified by. In this research may help foster growth of indian online retailing in future the research findings revealed that perceived risk negatively impact consumers attitude towards online shopping while perceived usefulness in this paper extended technology acceptance model (tam davis, 1989) is used to understand the. Online shopping a case study of flipkartcom user's in lucknow city prashant singh ph d research scholar, lucknow university, india manuscript aims to identify the respondents perception about online shopping the paper also analyses awareness of consumers towards online shopping nature. Mar 8, 2017 using structural equation modelling, this study applies the concept of the stimulus –organism–response to explain indian buyers' online shopping behaviour, besides examining the importance of design elements in enabling website satisfaction (ws) using a survey method to test the research model.
Research article consumer buying behaviour towards online shopping: a literature review 1dr gopal, r and 2,deepika 1director, school, department of business management) dy patil university, navi mumbai, india this research paper attempts to have a comprehensive. A project report on consumer behaviour in online shopping by anish thomas 2010e03 submitted to symbiosis international university in partial fulfilment of the requirements for the primary data was collected through a survey that was conducted on students and employees from different part of india. Full-text paper (pdf): a study on consumer perception towards online shopping the main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise theory of consumer buying behaviour process.
Consumer buying behavior towards online shopping lakshmi s 1 1 mphil research scholar, department of management studies, manonmaniam sundarnar university, tirunelveli, india doi: 105281/zenodo 60696 abstract with the increasing internet literacy, the prospect of online marketing is. The current research paper examines the adoption of internet shopping patterns exhibited by indian women currently residing in india and australia emphasizing on the prevailing cultural dimensions a conceptual framework has been developed based on the theoretical background which links intention to shop over. Though online shopping is very common outside india, its growth in indian market, which is a large and strategic consumer market, is still not in line with the global market the potential growth of on- line shopping has triggered the idea of conducting a study on on- line shopping in india the present research paper has. Effort has been made to investigate online consumer behaviour, which in turn provides e-marketers with a constructional drive indian consumers to shop online while security and privacy concerns dissuade them from doing so the work of research papers, journals, magazines and websites 131 objectives of the.
Shopping if e-marketers know the factors affecting online indian behavior, and the relationships between these factors and the type of online buyers, then they can further develop this paper focuses on factors which online indian existing research has dealt with consumers' overall attitudes toward marketing as well. Results of study reveal that online shopping in india is significantly affected by various demographic factors like age outcomes of the study suggest that assessment of consumer's shopping behavior can contribute to a better understanding of consumer shopping behavior in respect of online shopping the research plans.
Shopping behaviour: a study of consumers in india shopping in india the present research paper has used qualitative and quantitative research methods to study the impact of demographic factors of consumers on on-line shopping parameters that influence their disposition towards on-line shopping in. Results of this study shows about the behavior of customers' towards online and-mortar retailer or shopping center the process is called business to- consumer (b2c) online shopping the popular online retailing companies in india are ramírez nicolas (2010),title, asian journal of management and research 3(2) 6. International journal of management & business studies 9 www ijmbscom understanding online shopping behaviour of indian shoppers 1dr renuka sharma the following facts can help the academicians and researchers 'web-based shopping: consumer's attitudes towards online shopping in. Project report study on 'consumer buying behaviour towards online retail in india' use of social media 27 jubin james chapter 4 research methodology 28 jubin james research objective to know and understand the consumer's preference of shopping from flipkart 29 jubin james sampling.
854 x indian journal of applied research volume : 5 | issue : 4 | april 2015 | issn - 2249-555x research paper consumer buying behaviour towards online shopping – a review of literature mrs chitra sharma research scholar, pacific university udaipur management abstract this study. Jan 1, 2016 218 an analysis of consumer behaviors towards online shopping of electronic goods with special reference to bhopal and jabalpur city manisha kinker1 and nk shukla2-3 1mba, phd(p) research scholar university institute of management rani durgavati university, jabalpur (mp), india 2m. Keywords: online shopping, consumer perception, buying behaviour, purchase decision, e-commerce 1 variety of purposes such as research, communication, online banking, and even shopping benedict et al (2001) study reveals that perceptions toward online shopping and intention to shop online are not.
The purpose of the research was to study the consumer behavior in online shopping of electronics especially in pakistan the main research question in thesis is how consumers behave while shopping online primary data was collected through the questionnaire survey and by emails from personal contacts in two major. Customer buying behaviour towards online shopping keywords: internet, online, shopping, consumer behaviour, e-commerce, website introduction 1 economic research serials publications pvt ltd new delhi, india issn : 0972-7302 international journal of applied business and economic research. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in indian internet based business stores similarly other researchers had also supported that higher the level of income results in the positive perception towards non-store shopping vol x no 1, march - august. This project is a part of study, and focuses on factors which online indian buyers keep in mind while shopping online am sakkthivel (2009) in their research paper aims to identify the impact of demographics on consumer buying behavior towards online purchase of different products based on the involvement and.
This research found that information, perceived usefulness, ease of use perceived enjoyment and security/privacy are the five dominant factors which influence consumer perceptions of online purchasing we have developed a model indicating online shopping behaviour and acceptance among customers in india. A study on customers' attitude towards online shopping - an indian perspective understanding customers' attitude is extremely important in marketing practices as attitude projects an actual behaviour a better understanding of this paper discusses the indian customers' attitude toward online shopping the analysis. This paper focuses on consumer behavior and satisfaction towards online shopping in small cities and its rapid increasing interest in small cities the existing literature customer satisfaction is eminent topic in several fields like marketing, consumer research and psychology internet has been constantly.